Editorial Pitching · Arson+ & Arson Pro

Pitch your release.

Submit your release for editorial playlist consideration. This form is reserved for Arson+ and Arson Pro clients only — enter the email on your signed agreement to continue.

Your email

Pitch 3–4 weeks before release date. Reminder: also pitch via Spotify for Artists and Amazon Music for Artists.

Step 1 of 5 · The basics

Tell us about the release.

Artist, title, release format, and your A&R contact.

Artist name(s) * Multiple artists? Separate with commas. Release title * Exact title as it'll appear on Spotify, Apple Music, etc. Release date * The day your release goes live on streaming. Pitch at least 3–4 weeks ahead. Release format * Single = 1 song. EP = 2–6 songs. Album = 7+ songs. Who is your Arson Theory A&R? The Arson Theory team member you've been working with. Leave blank if unsure.

Step 2 of 5 · Release details

Track-level info.

Focus track, ISRC/UPC codes, genre, and language.

Focus track * The single song you most want playlist editors to focus on. Required for EPs, Albums, and Compilations. For singles, just put the song title. UPC * What it is: The 12–13 digit barcode for the whole release (one per album / EP / single, regardless of how many tracks).
Where to find it: Arson Theory Portal → top nav Content → open your release → on the Info tab, scroll to the bottom of the Metadata section → copy the UPC field. ISRC * What it is: The unique 12-character ID for your focus track (one per song).
Where to find it: Arson Theory Portal → top nav Content → open your release → click the Tracks tab → select your focus track → on that track's Info tab, scroll to the bottom of the Metadata section → copy the Track ISRC field. Primary genre * The single best fit for this release. Get more specific in your Marketing Drivers and Similar Artists below. Secondary genre Optional — only if your release sits between two genres. Explicit * Pick "Yes" if the lyrics contain profanity or mature content. Editors filter on this. Language * Primary language of the lyrics. Pick "Instrumental" if there are no vocals.

Step 3 of 5 · Marketing

How are you driving this release?

Marketing drivers help us pitch your release with specifics. Be concrete — playlists, ad spend, partners, milestones.

Similar artists * List 3–5 well-known artists who sound like you. Helps editors slot you into the right playlists fast. Did you complete the Spotify for Artists pitch independently? * Spotify for Artists has its own editorial pitch tool. Log in at artists.spotify.com, find your unreleased track, click "Pitch a Song". This is the single most important pitch you can submit — do it first, then this form.

I understand and have completed S4A prior to this form.

Marketing Driver #1 * What's a "marketing driver"? Concrete reasons editors should bet on this release. Examples: viral TikTok trend, festival appearance, big-name collab, label support, paid ad spend, press feature, music-video rollout. Be specific — numbers, dates, partners. Skip the fluff. Marketing Driver #2 Optional. A second concrete reason this release will move. Marketing Driver #3 Optional. Best for ad-spend / paid-media specifics: platforms, dollar amounts, audience targeting. Release description Optional. The story behind the song — themes, inspiration, who it's for. Editors love narrative. Part of a bigger project? Optional. If this single is part of a larger project (album, EP, multi-single rollout), give us the release date for the bigger thing.

Apple Music optimizations Check anything you've enabled for this release on Apple Music. These boost your editorial chances on the Apple side.

Step 4 of 5 · Assets & socials

Upload + link.

Hi-res artist photo, optional EPK, and your social/streaming links.

Artist photo *

Drop a photo here or click to browse

A photo of the artist (or band). JPG/PNG · ≥1000×1000 px · max 50 MB · DO NOT upload cover art here

Artist bio / EPK

Drop EPK or bio here (optional)

EPK = Electronic Press Kit (bio, photos, accolades, press quotes). PDF / DOC / ZIP · max 50 MB

Link to additional assets Optional. Dropbox / Google Drive / WeTransfer link to anything else: music videos, behind-the-scenes, press shots, lyric sheets.

Socials & streaming

Spotify * Your artist profile URL — not a track or playlist. Instagram * Your artist Instagram. Personal accounts okay if that's where your music lives. TikTok * Your TikTok creator URL. YouTube * Your artist YouTube channel. Streaming / preview link * Critical: editors need to actually hear the unreleased track. Acceptable: Spotify pre-save link, Disco.ac link, private SoundCloud, password-protected Bandcamp, WeTransfer of the WAV/MP3. Amazon Music — Fans & Superfans Optional. Your Amazon Music for Artists Fans/Superfans counts and growth, if you have meaningful traction there. City, Country * Where you're based. Helps with regional editorial pitches. Record label Leave blank or write "Independent" if you're not signed to an outside label.

Step 5 of 5 · Review & submit

Last look.

Skim the readback, then send. After submit, our editorial team gets the pitch + a calendar block to review it before your release date.

Pitch received

You're in the queue.

Your release will be pitched. Reminder to also submit your Spotify for Artists and Amazon Music for Artists pitches if you haven't already.

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Questions? contact@arsontheory.com